Understanding Free Content
Content is an unlimited resource. People can now make perfect copies of digital content for free. That’s why they expect content to be free — because it is in fact free. That is GOOD.
Think of “content” — culture — as water. Where water flows, life flourishes.
— objects like books, DVDs, hard drives, apparel, action figures, and prints — are not free. They are a limited resource
. No one expects these objects to be free, and people voluntarily pay good money for them.
Think of “containers” — books, discs, hard drives — as jugs and vessels. These containers add utility to and increase the value of the water. If you can get water for free in the public river, great — that doesn’t reduce the value of vessels. Quite the contrary: when rivers flow, the utility and value of water vessels increases.
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