What’s stopping you?

“What’s stopping ME from selling ‘Sita’ DVDs and merch?” I usually get this question from slightly shocked artists and filmmakers after Sita Sings the Blues talks. I’m not stopping them, and the law isn’t stopping them. Yet for some reason, they don’t go out and sell Sita merch once they know this. Why?

I can guess the answer, of course:
expensive
big hassle
DVDs & merch already exist & are available
insufficient incentive to compete
have other, more important things to do

When one artist-filmmaker I know well asked the question, I boldly answered, “nothing – but you won’t.” I know she won’t because she has enough trouble merchandising and promoting her own work; and she’s

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