Sita now a FREE iPhone app!

Sita_iPhone_FREE

Hooray! The complete Sita Sings the Blues movie is now available FREE for the iPhone, rather than for $3.99. The former price was required because for every copy of Sita “sold,” I had to pay almost $2 to extortionate corporate licensors. That’s a flat fee; doesn’t matter what the sale price is. So selling Sita apps for the customary $.99 would result in a huge loss for me, since I’d be paying far more than that to the licensors.

The solution of course was to make it FREE. They’re all Promotional Copies. No sale, no license fee. To support Mars Yau, who created the app, and me, who created the movie, you can buy the Sita Wallpaper App for $.99. And of course you can always donate to the Sita Distribution Project.

If you have an iPhone please rate the app highly (5 stars? if that doesn’t violate your conscience) to help it spread.

SitaWallpaperLeft.480x480-75 SitaWallpaperRight.480x480-75

Share

Your Family Tree

I’ve been thinking a lot about memes and genes lately, having finally read Richard Dawkins The Selfish Gene. Like genes, memes come from everywhere and are going everywhere, and just passing though any particular individual. Specific admixtures of memes or genes dilute pretty quickly, sharing only half their “uniqueness” with every preceding or subsequent generation. I attempted to illustrate this using font sizes. If the font representing “YOU” is 100%, then the adjacent generation (parent or child) is 50%,  and the generations subsequent to those (grandparent or grandchild) is again diminished 50% again, or 25% of “YOU.” The decline is exponential, and in just a few generations, nothing of your once-unique genetic identity remains.

click on image for larger version (4,000 pixels wide PNG)
click on image for larger version (4,000 pixels wide PNG)

It seems highly probable a Family Tree illustration like this exists already, but none turned up in my many google image searches. This one is of course CC-BY-SA, so feel free to share.

I was trying to illustrate something similar in this slide from a recent talk I gave at American University:

SitaTalk20100005You see where I’m going with this, right?

Share

Quality, Freedom, Money: Choose Two

quality,freedom,money

People seem to want to believe that just freeing works is some magic recipe for success. It isn’t. But since people crave simple business models, I came up with one this morning:

Quality
Freedom
Money
______
Any Two = success

A very good (Quality) film can succeed if it is Free (Freedom) OR has a big promotional budget (Money). A Free film can succeed if it is very good (Quality) or, if it’s not so good, it has lots of paid promotion (Money, because if it’s not good people won’t promote it on their own initiative). A film with lots of Money will succeed if it’s good (Quality) or if it’s Free. Imagine how much further a crap film could go if it’s not only heavily advertised, but Free to share too.

With only one of these properties, a film is unlikely to succeed. If a film is very good but neither Free nor Moneyed, no one will hear about it and it won’t have a chance to become popular. A Free film that sucks won’t go far. A Moneyed film will garner attention only as long as it’s being promoted; once ad spending stops, audience attention goes away.

With all three of these elements, you’ll have a success the likes of which the world has never seen. Moneyed productions have yet to be Free, but maybe someday, for some reason, someone will pour tons of cash into promoting a Free, Quality production. Of course if it fails, that will be due to insufficient Quality, which can’t really be measured and for which no one wants to take responsibility. If someone wants to try this experiment with Sita Sings the Blues, which is already considered “good” and is forever “free,” be my guest!

Given the financial dire straits of the independent film industry, filmmakers should really be looking at Free, because they’re unlikely to have Money. And everyone, always, should be focused on Quality, no matter what business model they prefer. Except Quality is a mystery, and worrying about it does not lead to better Art. But if you happen to luck into some Quality, you know what to do now.

Share

Sita Soundtrack now available!

You can buy it right now at CDBaby. Soon it will be at the Sita Merch Empire (where we’ll get more profit per sale), but with today’s snow it may take a while for the initial shipment of CDs to reach the order fulfillment warehouse.

http://www.cdbaby.com/cd/sitasingstheblues

In semi-related news, I mention the soundtrack on this podcast interview with the CommandLine. I was all worried about being inarticulate, but actually I said some smart stuff. Thanks to Thomas Gideon/cmdln for asking smart questions, making smart comments, and making a smart show.

Oh, and DC was fun! I spoke at American University. Great audience, great hosts. (And AU’s IP Law Clinic did all the initial legal research on the Annette Hanshaw songs I used in Sita Sings the Blues, for which I am forever grateful.) During my visit, everyone in DC was still talking about their weeks-past “snowpocalypse,” even though the snow was mostly melted, just some patches on the sides of the streets. I thought, “big deal, I wish we’d gotten more snow in New York.” Then I came back to New York just in time for a snowpocalypse here! I have a lot more sympathy for DC now.

Share