Added Value

Crossposted from Mimi & Eunice

Mimi & Eunice’s character designs evolved (barely) from this Copying Is Not Theft animation:

You’ll notice it starts off with the nose-stealing gag. I saw a similar gag over a decade ago in a brilliant Sam Henderson comic, the Magic Whistle, which made me laugh and laugh. Since Sam has made about a zillion such comics, I can’t find that one, but I did find this amusing one that relates to one of my favorite subjects, the First Amendment: Continue reading “Added Value”

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Creative Commons’ Branding Confusion

the bane of my existence

About a year and a half ago I released my film Sita Sings the Blues under a Creative Commons Attribution-ShareAlike license. That license allows truly free distribution, including commercial use, as long as the free license remains in place.  But my experience is that most people see the words “Creative Commons” and simply assume the license is Non-Commercial — because the majority of Creative Commons licenses they’ve seen elsewhere have been Non-Commercial.

This is a real problem. Some artists have re-released Sita remixes under Creative Commons Non-Commercial licenses. Many bloggers and journalists assume the non-commercial restrictions, even when the license is correctly named:

The film was made available under a Creative Commons Attribution-Share Alike License, allowing third parties to share the creative content for non-commercial purposes freely as long as the author of the content is attributed as the creator of the work. –from Frontline, India’s National Magazine

Initially I tried to explain what “ShareAlike” means to CC-NC remixers of “Sita”, and asked them to please switch to ShareAlike, per the terms of the ShareAlike license under which I released it. I felt like an ass; I don’t want to be a licensing cop. After a while, mis-identifications of the project’s license became so widespread I gave up trying to correct them. “Creative Commons” means “Non-Commercial” to most people. Fighting it is a sisyphean task.

So I’m stuck with a branding problem. As long as I use any Creative Commons license, most people will think it prohibits commercial use. Hardly anyone seems to register, let alone understand, CC-SA.  Worse, those who do notice the ShareAlike marker combine it with Non-Commercial restrictions on their re-releases, which compounds the confusion (CC-NC-SA is the worst license I can imagine).

ShareAlike is an imperfect solution to copyright restrictions, as it imposes one restriction of its own: a restriction against imposing any further restrictions. It’s an attempt to use copyright against itself. As long as we live in a  world wherein everything is copyrighted by default, I will use ShareAlike or some other Copyleft equivalent to attempt to maintain a “copyright-free zone” around my works. In a better world, there would be no automatic copyright and thus no need for me to use any license at all. Should that Utopia come about, I will remove all licenses from all my work. Meanwhile I attempt to limit other peoples’ freedom to limit other peoples’ freedom.

It would be nice if the Creative Commons organization did something to address this branding confusion. We suggested re-branding ShareAlike licenses as CC-PRO, but given that Creative Commons’ largest constituency is users of Non-Commercial licenses, it seems unlikely (but not impossible!) that they would distinguish their true Copyleft license with a “pro” brand.

If only Creative Commons offered this!

It would also be nice if everyone, including representatives of Creative Commons, referred to their licenses by their names, instead of just “Creative Commons.” “Thank you for using a Creative Commons license,” they tell me. You’re welcome; I would thank you for calling it a ShareAlike license. Almost every journalist refers to all 7 licenses as simply “Creative Commons licenses.” And so in the popular imagination, my ShareAlike license is no different from a Non-Commercial, No-Derivatives license.

This branding crisis came to a head recently when the Canadian Broadcasting Corporation banned all Creative Commons licensed music in its shows:

The issue with our use of Creative Commons music is that a lot of our content is readily available on a multitude of platforms, some of which are deemed to be ‘commercial’ in nature (e.g. streaming with pre-roll ads, or pay for download on iTunes) and currently the vast majority of the music available under a Creative Commons license prohibits commercial use.


In order to ensure that we continue to be in line with current Canadian copyright laws, and given the lack of a wide range of music that has a Creative Commons license allowing for commercial use, we made a decision to use music from our production library in our podcasts as this music has the proper usage rights attached.
link

The Creative Commons organization wants to get the CBC to separate out its different licenses.  They could help by calling their licenses by their different names. If the Creative Commons organization itself calls them all “Creative Commons Licenses,” how can they expect others to distinguish the licenses from each other?

Perhaps Creative Commons should only offer the Non-Commercial/No Derivatives licenses everyone associates with the name. Then they could create a new name/brand for their Free licenses. FreeCommons? CultureSource? CopyLove?

Meanwhile, I’m wondering how to clearly communicate my work is COPYLEFT. In addition to the CC-SA license, if there’s room I write “COPYLEFT, ALL WRONGS REVERSED”. Unfortunately, the term “Copyleft” is growing increasingly meaningless as well. For example, Brett Gaylor’s mostly excellent film RIP: A Remix Manifesto gets a lot of things right, but it misunderstands and misuses the term “copyleft”. Copyleft actually means this:

the right to distribute copies and modified versions of a work and requiring that the same rights be preserved in modified versions of the work. In other words, copyleft is a general method for making a program (or other work) free, and requiring all modified and extended versions of the program to be free as well. -Wikipedia

But in RIP it means this:

Non-Commercial restrictions are NOT Copyleft!
WTF, RIP?

See that dollar sign with the slash in it? That means Non-Commercial restrictions, which are most definitely NOT Copyleft.

WTF, RIP?
NC stands for Not Copyleft

Anyone introduced to the word “Copyleft” in that film won’t know what Copyleft actually means in terms of licenses.

I need a license that people understand. I’m tempted by the WTFPL but I would have to fork it to add a copyleft provision. The Do Whatever You Want And Don’t Restrict Others From Doing Whatever They Want Public License? WTFDROPL?

Are there any other useable Copyleft licenses out there that aren’t associated with non-commercial restrictions? I’m open to suggestions.

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Center for the Study of Innovative Freedom

I’m thrilled to be on the Advisory Board of the new Center for the Study of Innovative Freedom with such luminaries as Mike Masnick, Michele Boldrin, Julio Cole, Karl Fogel, David Koepsell, David Levine, Wendy McElroy, Jeff Tucker, and Roderick T. Long. The project is directed by Stephan Kinsella, author of the seminal Against Intellectual Property.

Because there’s only so much room in my bio blurb, I’ve rounded up a bunch of my
Related Writings:
Redefining Property: Lessons From American History
The Cult of Originality
Paley vs. Doctorow (a debate about non-commercial licenses)
Four Freedoms of Free Culture
Understanding Free Content
“Intellectual Property” is Slavery
Free as in Phreedom

Comics
Mimi & Eunice
IP Comics

Related Works: Animation
Sita Sings the Blues
All Creative Work Is Derivative
Copying Is Not Theft
Copying And Surveillance (a cartoon for the EFF)

Also:
“The Revolution Will Be Animated”, a documentary about Sita & Free Culture & me by Marine Lormant Sebag

non-commercial

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Bill Benzon’s Busy Bee Brain

Read the whole thing, it’s one of those ideas that’ll stay with you. Excerpt:
There is now a pretty strong consensus that the cerebral cortex (which is, by no means, the entire brain, but it is likely that this is where culture is carried) is organized into small columns of neurons. In a 1978 essay Vernon Mountcastle called these minicolumns and suggested that they have about 100-300 neurons each. He estimated that the neocortex consists of 600,000,000 of these minicolumns. He also suggested that these minicolumns are organized into macrocolumns, about 600,000 of them — implying that there are hundreds of minicolumns per macrocolumn. (Mountcastle was clear that these numbers were just order of magnitude estimates & that is all I need for my purposes.) That makes these macrocolumns roughly the size of a typical invertebrate nervous system of 10K to 100K neurons. So, here’s my metaphor: Your neocortex consists of 600,000 buzzing bees going about their business.

The point of the metaphor is that, just as individual bees are autonomous agents (which must, nonetheless, feed and reproduce in a group), so the macrocolumns are autonomous agents (which are physically coupled to many other such agents). Bees go about their business by sensing optical and chemical gradients and features and by moving their bodies and excreting chemicals. The macrocolumns are not directly connected to the external world, but they have extensive inputs and outputs to other macrocolumns and to other regions of the brain and nervous system. From a purely information processing point of view, they are as capable of action as are bees. They “sense” neurochemical gradients in the intersynaptic space and act on their sensations by excreting chemicals into that space.
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