The Vegetarian at the Butchers’ Seminar

Yesterday I attended a film conference. I found myself at a talk in which filmmakers were advised how to negotiate deals.

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I felt sick listening, and wondered why. Monopolies were an unquestioned, underlying assumption. When the time came for audience comments and questions, I said that rights were monopolies, that monopolies prevent the market from functioning, that distributors can be great if they’re not granted monopolies, and that it’s up to us artists to not grant those monopolies in the first place.

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Naturally, the speaker wasn’t too thrilled with my comment.

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If filmmakers realized monopolies don’t serve them, he’d be out of a job (he’s one of the many professionals who “help” artists by “protecting” them). Later, I came up with a  metaphor (or meat-aphor) that helped explain my feelings: being a Free Culture advocate at a film conference is like being a vegetarian at a butchers’ seminar.

As a vegetarian I’ve learned better than to discuss dietary habits with the many carnivores who are my friends and loved ones. So I’m questioning what I’m doing at these conferences. I wouldn’t walk into a butchers’ conference and advocate vegetarianism. But what would I do if I were invited, because some of the butchers wanted to learn about vegetarianism, if only to marvel at its freakishness?

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Mimi & Eunice

Many years ago, I thought “Mimi & Eunice” would be a great name for a comic strip. Recently I’ve been needing to do some drawing just to keep my head from exploding, so this week I figured, why not Mimi & Eunice?

As far as I can tell, Mimi & Eunice are two middle-aged children/baby psychos/heterosexual lesbians. That’s all I can surmise so far. Mimi&Eunice_01I didn’t put my name on these comics, but I did tag them with the URL mimiandeunice.com. (Unfortunately that site is a mess right now. Webmaster Ian installed the comicpress theme in wordpress, but it’s squishing the strips horizontally unless I make them really tiny. Also, even though it lets me bulk upload media, it doesn’t let me bulk post.

Mimi&Eunice_02So I’m just posting a bunch of them here, for now. If anyone out there makes great comics web sites and wants to make one Mimi & Eunice, please get in touch!)

Mimi&Eunice_03Other than getting mimiandeunice.com functional and pretty, I need to decide which license to release them under, or whether to use a license at all. So far copyleft, as embodied in the Creative Commons Share Alike license,  has served my work very well. But maybe I should go for Public Domain instead?Mimi&Eunice_04

If I use a license, it’ll be one of the 3 Free licenses Creative Commons offers:

CC-BY-SA (copyleft)

CC-BY (attribution)

CC-0 (Public Domain)

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The advantage of copyleft is it ensures the work stays Free. Any derivatives must be released under the same terms, so no one can lock it up. It prevents abusive exploitation; no one can monopolize it. The drawback is that keeps it from being used in some projects that use more restrictive licenses. As nasty as restrictive licenses are, they’re still very common, and many worthy projects use them. You can still use a copyleft work within a larger copyrighted work as “Fair Use,” but few are willing to take that risk.

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CC-BY (attribution) is compatible with both copyleft and copyright projects, which could conceivably allow the works to spread further. But it still relies on the threat of legal force to ensure attribution. As I wrote recently, attribution has limits that the law might not recognize. Also, I’m intrigued by avoiding legal enforcement as much as possible, and relying on social mores and  community ethics to ensure attribution. In fact I already do this with Sita Sings the Blues, but if I want to sue someone for plagiarism or improper attribution, I can. Is that threat really necessary?

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Sometimes I think CC-0 (Public Domain) is the most spiritually advanced license. No legal claim to attribution. No legal claim to anything. To put a work in the Public Domain is to totally let it go. That is a turn-on.

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Unfortunately many useful Public Domain works are snatched right out of the Public Domain via copyrighted “derivative works”. Take the comic above. If you changed the background color on panel 3 from reddish-gray to lime green, you could say you’ve made a new work and copyright the result. I don’t mind modifications like changing colors, in fact I encourage them; but I abhor monopolies, and the thought of someone then locking up the work in this way is troubling. Certainly the source would remain in the Public Domain. But if someone else modified the source in a similar way, being likewise inspired to change the color of panel 3 to lime green, they could be sued by the jackass that copyrighted his lime-green-panel-3’ed version.

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Lewis Carroll’s Alice in Wonderland is in the Public Domain, and technically you can still build on it. But if your “derivative work” too closely resembles Disney’s, they will sue your ass. The laws don’t recognize parallel evolution, nor do the tiny shriveled minds of the corporate executives who wrote them. Thus, although the exact text of Carroll’s original Alice in Wonderland is PD, it’s no longer “free” to build on thanks to corporate monopolies on derivative works.

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Much as I want to let go entirely, I fear that could be socially irresponsible. Which also why using no license at all is not really an option. In our world, everything is copyrighted, whether it displays the © symbol or not, whether it’s registered or not, whether it’s attributed or not.  Everything is “owned” by someone. Therefore unless something is very clearly marked as Free, it is assumed to be Owned. No license at all would make it impossible for would-be re-users to determine whether the work is legally safe to use.

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A friend pointed out that the State gets into everything. Just because I don’t invoke repressive copy restrictions directly, doesn’t mean they don’t affect my work indirectly. Copyright affects everything, whether it’s copyrighted or not. Art is born free, but is everywhere in chains.

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Another friend pointed out that my desire to “let go” is still desire. Choosing  CC-o/Public Domain to experience the thrill of “selflessness” may actually be more selfish than choosing strong copyleft.

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I want my art to stay free. How to achieve that under our current copyright regime, is quite a dilemma.

Continue reading “Mimi & Eunice”

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Quality, Freedom, Money: Choose Two

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People seem to want to believe that just freeing works is some magic recipe for success. It isn’t. But since people crave simple business models, I came up with one this morning:

Quality
Freedom
Money
______
Any Two = success

A very good (Quality) film can succeed if it is Free (Freedom) OR has a big promotional budget (Money). A Free film can succeed if it is very good (Quality) or, if it’s not so good, it has lots of paid promotion (Money, because if it’s not good people won’t promote it on their own initiative). A film with lots of Money will succeed if it’s good (Quality) or if it’s Free. Imagine how much further a crap film could go if it’s not only heavily advertised, but Free to share too.

With only one of these properties, a film is unlikely to succeed. If a film is very good but neither Free nor Moneyed, no one will hear about it and it won’t have a chance to become popular. A Free film that sucks won’t go far. A Moneyed film will garner attention only as long as it’s being promoted; once ad spending stops, audience attention goes away.

With all three of these elements, you’ll have a success the likes of which the world has never seen. Moneyed productions have yet to be Free, but maybe someday, for some reason, someone will pour tons of cash into promoting a Free, Quality production. Of course if it fails, that will be due to insufficient Quality, which can’t really be measured and for which no one wants to take responsibility. If someone wants to try this experiment with Sita Sings the Blues, which is already considered “good” and is forever “free,” be my guest!

Given the financial dire straits of the independent film industry, filmmakers should really be looking at Free, because they’re unlikely to have Money. And everyone, always, should be focused on Quality, no matter what business model they prefer. Except Quality is a mystery, and worrying about it does not lead to better Art. But if you happen to luck into some Quality, you know what to do now.

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I <3 Middlemen

Yes I do! Most indie filmmakers I talk to complain about distributors and “middlemen,” but they’re missing the real problem. Middlemen – publishers, distributors, resellers – can do excellent work. The problem is not middlemen; it’s monopolies.

So many middlemen insist on monopolies, we’ve forgotten we don’t need to grant them. They say that without a monopoly (aka “exclusive rights”) they have no incentive to promote and distribute. Actually a monopoly gives a middleman no incentive, because no one is competing with them. Take away the monopoly, and the middleman has to compete with other potential middlemen (including the artist). Then they have an incentive to work. Rather than monopoly, they succeed on the basis of expertise (theatrical distributors already know how to track, ship, and manage prints), innovation (finding better ways to meet customers’ existing desires and identifying new ones), and quality.

I’m very happy with the middlemen I work with. FilmKaravan, who distributes Sita Sings the Blues on DVD, promoted and placed DVDs in outlets and markets I was too lazy to reach. (They out-competed me, which is great!) GKids, who distributes the film theatrically East of the Mississippi, manages the prints professionally, finds great new venues for it, and promotes it cleverly without overspending. These middlemen do their jobs very well, and I’m grateful for the services and value they add to the film. They have my non-exclusive Endorsement.

I’m only unhappy with one middleman, an overseas distributor who uses their monopoly to block access to the film rather than facilitate it. For example, a professional conference held by their country’s national television company, and attended by important players in the film industry there, sought a one-time conference screening of Sita, but the distributor refused to lend the local print.  Lending it would have helped the film tremendously, but the distributor was focused on immediate money instead of on the long-term good of the film.  Because I had foolishly granted this distributor an “exclusive endorsement” in their territory, there was no one else in a position to lend a print. (What distributor would take up a film knowing that the filmmakers’ imprimatur had already been granted to a competitor?)

My endorsement wasn’t a mistake.  I want that distributor to make money, and lots of it.  But endorsing exclusively was a mistake: although not as bad as copyright, it’s still a kind of monopoly, and monopolies invite abuse.  That is their nature.  I now know that to get good work from a middleman, I can’t grant them a monopoly.  They need to feel that if they let an opportunity slip by, another middleman may jump at it.  Business competition improves business performance; some say it’s an essential incentive.

Middlemen will only have monopolies if artists keep granting them. They’re not going to give them up on their own. It falls on us artists to simply refuse to grant these monopolies in the first place. A copyleft license sends a clear, simple, and non-negotiable message to middlemen that they need to innovate and compete to profit from the work. Only we artists can supply the incentives they need to do their jobs well; and we can only do that by refusing monopolies.

A middleman without a monopoly is a great help to art and artists. Rather than abusing monopolies, they provide valuable services. The better they are at providing services, the more successful they become. Competition keeps middlemen on their toes, and eliminates the lazy and incompetent. Monopoly does the opposite.

In sum, the problem isn’t middlemen, it’s monopolies. Yay for middlemen! I <3 U.

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